![]() Sold in over 180 nations, both the cigarettes and the ad campaign had become a global phenomena. By the mid-1980s, Marlboro was the best-selling brand in the United States and the world, and the Marlboro cowboy was among the most widely recognized of American cultural symbols. This campaign focused on the cowboy and his symbolic canon: boots, hats, horses, and western landscapes. By 1963, the "Marlboro Country" campaign began. The original Marlboro Man campaign featured close-up images of all kinds of men using the product - the cowboy was one, along with lifeguards, sailors, drill sergeants, construction workers, gamblers and other types suggestive of a masculine spirit and rugged independence. Marlboro cigarettes were marketed from the Victorian era through the first half of this century as a women's cigarette, with tag-lines that aimed to appeal to female smokers, such as "Marlboro - Mild As May." In 1955, two transformations occurred which would affect both profitability and brand recognition: the addition of an integrated filter and the re-invention of the market through the debut of the "Marlboro Man" advertising campaign. Gil, Felipe Jarrard, Tom See more items in Marlboro Oral History and Documentation Project Biographical / Historical The history of Marlboro cigarettes offers insight into one of the great advertising and marketing success stories of the 20th century. Zinn, Manfredo Marx, Dick Nunez, Raul Winfield, Darrel Kwan, William Kwong, Goddard Adams, Hall Landry, Jack Arguelles, Rafael Fockler, Knut Philip Morris, Inc. commercial producers Photographers Accountants advertising - Cigarettes - 20th century Cowboys - 20th century Advertising, Newspaper - 20th century Smoking - 1940-1990 Travel photography - 1940-1990 Photography, Advertising - 20th century Advertising photography Advertising campaigns - 20th century Cigarette industry - 20th century Cigarettes - advertising - 20th century Advertising agencies - 20th century Television advertising - Cigarettes - 1940-1990 Advertising, magazine - 20th century Art directors Copy writers Provenance The collection was donated to the Archives Center by Philip Morris, Inc. Place Brazil - advertising Argentina - advertising China - advertising Hong Kong - advertising Switzerland - advertising West Germany - advertising Dominican Republic - advertising Topic Marlboro (cigarette brand) Occupation Cinematographers Topic T.V. ![]() ![]() Gil, Felipe Jarrard, Tom Names Leo Burnett, Inc. Object Details Creator Ellsworth, Scott, Dr. Eliot Elisofon Photographic Archives, African Art. ![]()
0 Comments
Leave a Reply. |
Details
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |